THE STORY

The running world is at a peak with superb talent, dominant product, and every brand looking to carve out a space. Though between the elite and the amateur athletes in this community is an overlooked tier of competitors: the almost there, the on the cusp, the sub-elites carving miles on lonely roads with Olympic dreams that rarely get a platform. They aren’t fringe runners—they’re the engine of the sport. The storytellers. The gritty strivers. The ones the running community quietly rallies around.

HOWEVER, THE INDUSTRY HAD FORGOTTEN ABOUT THIS SUB-ELITE ATHLETE…

A smiling male runner in a purple tank top and black shorts participating in a race on a city street, with onlookers in the background.

SO AT THE START OF 2025,

PROJECT3 WAS BORN.

A program that sat between PUMA’s professional roster and its grassroots initiatives. A one-of-a-kind program that gave an opportunity to global athletes who had the talent and drive to compete at the highest levels, but needed the structure, resources, and belief of a global brand behind them.

Close-up of a runner's legs and feet in motion on a paved roadway, wearing black socks and white running shoes with orange and mint accents, casting a shadow on the ground.

OUR ETHOS

01.

ATTRACT THE BEST OF THE BEST IN GLOBAL SUB ELITE COMMUNITY

02.

EDUCATE. SERVICE, AND ELEVATE ATHLETES

03.

SUPPORT AND UPLFIT ATHLETES AT GLOBAL RACES

2025 IN REVIEW

BOSTON

The Boston and London Marathon in the Spring of 2025 served as the launch point of PROJECT3. Living up to the moment, PROJECT3 athletes excelled on race day! 30 athletes would achieve a PB, while there would be 15 PBs over 3:00!
LONDON

Less than a week after the Boston Marathon, we turned our attention to the streets of London. Here athletes carried on the success from Boston and took it to another level. 39 athletes clocked in a new personal best, while 23 PBs were over 3:00!
NEW YORK CITY

After the wild and unprecedented success at Boston and London, we turned to NYC for one last PROJECT3 moment before the year wrapped up. Athletes wouldn’t miss a beat and continue producing PBs. A stunning result of 31 athletes achieved a new personal best on race day and 12 of them clocked in over 3:00!