THE HOME OF SUB ELITE
MARATHON RUNNING
Explore athlete stories, marathon performances and behind-the-scenes insights from the global PROJECT3 running community.
PUMA PROJECT3
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PUMA PROJECT3 /
FEATURED WINNER PROFILE:
Madey Dickson
Boston Marathon 2026 · Behind the Scenes / Athlete Stories
“I wanted to be the best and win. Reaching that goal meant all my hard work (4am runs before hospital shifts, long workouts on tired legs) had paid off.”
Race Execution · Performance · Product · Quick Fire
INSIDE THE PROJECT3 COMMUNITY
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ATHLETE STORIES
SPOTLIGHT ON:
Anna Wiseman
Anna Wiseman builds her training around early mornings, strict routines, and consistency that holds up alongside a full-time career in healthcare. With a 2:46 personal best, she’s chasing her next level through discipline, not shortcuts. -
PERFORMANCE MINDSET
SPOTLIGHT ON:
DR. LENNIE WAITE
Sports Psychologist
Inside PUMA PROJECT3, performance goes beyond physical training. Featuring Olympian and performance psychologist Dr. Lennie Waite, this piece explores how mindset, confidence, and decision-making under pressure are developed alongside elite marathon preparation. -
BEHIND THE SCENES
WHAT IS PROJECT3
Discover how PUMA PROJECT3 supports sub-elite marathon runners through every stage of their training. From performance planning and athlete selection to race-day preparation, learn how PUMA combines expert coaching, sports psychology, nutrition, and innovative running footwear to maximise performance.
WHERE SHOULD WE GO NEXT?
IN THE NEWS
PROJECT3 is changing what it means to be a supported runner. When the results are this real, people take notice.
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PROJECT3 Athletes Shatter Records at London Marathon
Running Insights | April 28, 2026
176 runners. 84 PBs. $171,000 paid out. -
PUMA'S PROJECT3: TREATING PRs LIKE WRs
Believe in the Run | April 29, 2026
A big box of PUMA gear. Coach support. $3,000 if you hit your mark. No pro contract needed. -
INSIDE PROJECT3: "A GLOBAL COMMUNITY OF REGULAR PEOPLE WORKING TOWARD BIG GOALS"
Canadian Running Magazine | May 5, 2026
A journalist ran it. 12 weeks of coaching, a community before the start line, and tears at the finish. -
RACE LIKE AN ELITE AND TAKE HOME A CASH PRIZE
Runner's World UK | January 28, 2026
The world's biggest running magazine on why PROJECT3 is the most lucrative sub-elite programme in history — before the start line.