PUMA Sub Elite Program
Official Guidelines
1. How to Register. Applicants may submit applications for the PUMA Sub Elite Program (the “Program) on the Program’s official registration page (https://puma-project3.com/) starting on or about 9:00AM (Eastern Time) on Friday, August 1, 2025 and ending at 11:59PM (Eastern Time) on Wednesday, August 8, 2025 (hereinafter the “Application Period”). Program is open to individuals eighteen years (18) of age or older, who have been accepted and are training to run the 2025 New York Marathon.
2. Required Application Information. All applications must be submitted by 11:59PM (Eastern Time) on Wednesday, August 8, 2025. All applications, once submitted, become the property of the PUMA SE and its subsidiaries (“PUMA”) and shall not be returned. Any incomplete applications will not be eligible for the selection by PUMA. Only one (1) application is allowed per person. Apply at https://puma-project3.com/. Applying for the PUMA Sub-Elite Program does not guarantee selection and all applicants will be screened and selected in PUMA’s sole discretion. Each applicant must provide the following required information in connection with their application including, but not limited to:
Full legal name
Date of birth
Mailing address
Telephone number
Sizing for apparel and footwear
Personal Running Bests for various races
Proof of acceptance to run in the 2025 New York Marathon
Proof of qualifying race performance
Website (if any) and social media handles
Run club affiliation (if any)
Background story
Personal statement video
3. Athlete Selection. On or about Monday, August 11, 2025, PUMA will contact selected applicants regarding potential participation in the Program. PUMA is looking to select approximately fifty (50) men and fifty (50) women who have been accepted to and are training for the 2025 New York Marathon from all eligible applications received. If selected by PUMA, each applicant will be notified via e-mail. A contacted applicant will have seven (7) days to respond back to PUMA after seven (7) days have passed and a response back to PUMA has not been received then the application will not be considered. For the sake of clarity, applying for the Program and/or being contacted by PUMA in connection with the Program or otherwise does not guarantee applicant will be selected to participate in the Program.
14. Conditions. PUMA also reserve the right to cancel or modify the Program or these Official Guidelines, as determined by PUMA, in their sole discretion. By applying, where allowable by law, applicant grants to PUMA the worldwide right to publish, broadcast and use in any media, including, but not limited to, the internet and/or social media channels, applicant’s application, name, picture, and likeness, without limitation, for promotional and advertising purposes without additional compensation.
5. PUMA Privacy Policy. PUMA values its customers and respects their privacy. We collect customer information in an effort to improve your experience and to communicate with you about our products, services, contests and promotions. We do not sell or rent your personal information to third parties. We do, however, share your information with our affiliates and under certain circumstances, with third parties that provide services on our behalf or with whom we have partnered to offer a particular product or service. Please visit https://us.puma.com/us/en/help/privacy-policy for the full PUMA privacy policy.
6. Governing Law. The validity, interpretation, construction, performance and enforcement of this Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Massachusetts without regard to conflicts of laws principles. Athlete hereby agrees and irrevocably consents to submit to the exclusive jurisdiction and venue of the courts of the Commonwealth of Massachusetts for any and all claims arising from or related to this Agreement and waives any objection it may haveto either the jurisdiction or venue of such court.